Purpose

Screen devices have become an integral part of our daily lives, and carry several advantages including education and social connectivity. However, with their increasing, often indiscriminate use, associations of screen devices with several major disorders, including internet addiction and other mental disorders, anxiety, depression, aggression, poor school performance, and several other serious lifestyle disorders (Non-communicable diseases including developmental delays, overweight and obesity, high blood pressure, heart diseases, diabetes and some cancers) are being reported, more so in children and young people. Such diseases are reaching alarming proportions in India, arbitrary use of screen media is antecedant to it, youngsters being the most impacted, and need to be tackled urgently. Therefore, a pressing need was felt, to develop UP ME to help users, particularly youngsters, to mitigate such risks, by inculcating discipline and attaining Digital Wellness, which is indicative of a healthy relationship with screen devices. 

UP ME is developed as a part of a series of tools to safeguard children and families against the risks of excessive and indiscriminate use of digital screen media, and in order to achieve Digital Wellness.

UP ME is developes with a view to help it's beneficiaries make right health-related decisions and therefore should not be taken as an end in itself. It is developes with an intense desire to change the attitude, behaviour, preferences, outlook and health parameters of the current and future generations so that they become the agent of change. The broader message of UP ME is as simple as its usage: enable beneficiaries to be the change they want to see in themselves and their families and the society. Enable elders to take the responsibility for their own health, and to pass that trait to their children and other parents and youngsters.